This color is Never Glum Plum. I bought it at Sally Beauty about a year and a half ago.It's a greyed out purple with no glitter or shimmer. I've seen newer bottles of it at Sally's and they look much more purple than my bottle. Either way, the purple does show up in certain lights and in this picture. I've also read that this is a dupe for Chanel's Paradoxal but without the shimmer. I can't speak to that though because I don't own Paradoxal. This is three coats and top coat. For a polish that only costs $4.99, it lasts a long time!
xoxo,
Beth
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